Offering advice to women in business and female tech entrepreneurs in particular is all the rage. Much of the advice I see falls into the obvious category, and the not-exactly-specific-to-women category. Some of it is even just plain bad advice for anybody. (I don’t recommend that you “trust your intuition” as this piece from Mashable suggests. Whether you’re male, female, or gender non-conformant you should always be testing your hypotheses.)
Because of the dearth of startup advice that is specific to women, I’ve put together the following list: Read more »
The popular zombie drama, The Walking Dead, has elapsed over a time of about 2 years. But this simple calculation shows that the surviving humans should have killed all the zombies long before that time had elapsed. Let’s take a closer look considering infection rates, birth, and death rates and see how those affect the population of zombies vs. humans over time. What do these rates have to be for the zombie apocalypse to stretch out for two years? Which factors matter the most? Read more »
In my last blog post, I made the case for why link bait needs to go the way of the toilet spider hoax email. Today, I’m excited to see that I’m not alone in this sentiment. Read more »
Remember back in the late 90′s when you’d regularly receive emails warning you of the dangers of toilet spiders, or promising cash from Bill Gates or a free trip to Disneyland in exchange for forwarding the email? Maybe you had a particularly gullible friend or family member who would frequently forward such emails to their entire address book. Aren’t you glad that trend died down? I know I am.
Unfortunately, the modern-day equivalent of the ridiculous chain-email is alive and well — I’m talking about link bait blog posts. Link bait blogs posts have thin content, often a list or a short embedded video, with a headline crafted to be irresistible. The formula is simple. You can download this book that explains it if you don’t mind joining Jon Morrow’s email list. In a nutshell, it’s usually either something designed to shock or scare you, promise inner peace, make you feel special, or show you how you’re doing it wrong.
It’s getting old. Read more »
Do you get the song “Push It” by Salt-n-Pepa in your head every time you push code to Git? I do. Here’s how to push code and automatically begin a 4 minute and 29 second celebration with one command. This works on Mac OSX with Spotify. Read more »
I had clicked on a link to an interesting Harvard Business Review article on Facebook only to find a big overlay telling me to log in. These things have become standard these days, but this one didn’t have any link to close the overlay. The only option was to sign up (not actually pay in this case). I didn’t like this, so I used Chrome developer tools to hide the overlay. Just right click on a part the overlay and look for a high z-index in the CSS. Change it to a negative value, and voila! This video shows you how: Read more »
Google officially defines the bounce rate as “the percentage of visits that go only one page before exiting a site”. A bounce rate of about 80% is typical for a blog. 40-60% is reasonable for other content sites and apps. 10-40% is excellent. If your bounce rate is under 10%, this is probably due to an error in your configuration. Read more »
One of the biggest downsides and distractions in being a first-time entrepreneur is that far too many people are quick to give you unsolicited asshat startup advice. When you’re at a party or networking event and someone says “you know what you should do” and proceeds to go down a rabbit-hole, you feel stuck feigning interest while looking for a way out of the conversation. It’s painful. And a waste of time. Meanwhile, according to some, there’s a dearth of true mentorship in the DC startup ecosystem. Clearly, there is widespread confusion on who needs to STFU and who should share their pearls of startup wisdom. To correct this issue, I’ve created the following handy flowchart. Read more »
If you’ve been using Google Analytics for some time, you may have noticed that the fraction of search results from keywords that are “not provided” has been increasing over time. This is mostly because anyone logged into a Google product using Google search now has their search keywords hidden from site owners. So what are site owners to do? How do you know which keywords are driving traffic to your site? Read more »